According to a research, more than 70% of the Europeans utilize the Internet at least once a week and 71% are online all the time. This number of internet adoption and the growing levels of trust in digital payments have lead the way to a healthy, steady development and evolution of the ecommerce sector.
According to another report, it shows that the UK is on top of the list of countries who shop most online, accounting around 33% of all European sales. The proportion of consumer shopping online is also high 87% in the UK, 84% in Denmark, and 82% in Germany, The lowest share of people who shop online is in Macedonia, Romania, and Bulgaria. Eastern and Central European countries record the highest ecommerce sales growth. In Estonia and Slovakia the sales increased by 35% and in Romania the sales grew by 38%. Poland and Bulgaria both grew by 25% and Ukraine saw a growth of 31%.
The experts are saying that cross-border sales in Europe are definitely on the rise. The ecommerce platform technology, together with the EU single market it is a great opportunity to shop and sell across borders without setting up a store or traveling in other countries.
What are the best ecommerce platforms in Europe?
Well, determining the actual market share of each ecommerce platform is quite difficult, however, we know exactly what the most popular ecommerce solutions or shopping carts are across Europe.
There is no doubt that WooCommerce dominates the global market with 28% market share and Magento is also quite popular with 24.6%. Among the best ecommerce platforms and popular shopping cart solutions are Shopify, OsCommerce, PrestaShop, and OpenCart.
Analyzing even more and looking at a country breakdown of the ecommerce technologies we can clearly see that Magento rules Northern Europe and it is quite popular in Germany, Switzerland, UK, Netherlands, Denmark, and Ireland. Prestashop has a more popular presence in Poland, Portugal, France, and Spain.
We can see that the local players are strongly fighting for local shares. In the UK, Zen Cart, Wix, OpenCart, Magento, and Shopify are known as the best platforms on the market. In Germany, Gambio (local ecommerce solution), Magento, Zen Cart, and Shopware have claimed a strong position. In Spain, PrestaShop, Zen Cart, osCommerce, OpenCart, and Magento are considered to be the best of the best.
This is considered to be just a short analysis of the ecommerce sector in Europe, with a focus on the best ecommerce platforms. There are simply a lot of things that have to be taken into consideration and for now we can’t pick just one best European ecommerce solution. If you are looking for a suitable ecommerce platform, we are recommending you to check the platforms we have mentioned before – PrestaShop, Magento, WooCommerce, OpenCart, and osCommerce. You can make your own comparison, check out their pros and cons, and finally come to a decision. Don’t rash your decision, instead take your time, gather all the information you need, and when you are ready just pick the best ecommerce shopping cart for your business!